VIP Retailer Passes are SOLD OUT

Early Bird Registration is open and ends February 19. Click here to Register for Early Bird Rate!

How to Become a VIP Retailer in 3 Steps!

  1. Must be a current PRSM Retail member, with 2018 membership dues paid in FULL.
  2. Purchase Retail Member Full Conference Registration by January 31, 2018.
  3. It’s that simple! PRSM takes care of the rest. Your VIP Concierge will contact you with further information.

VIP Perks

  • Exclusive Access to the Power Lounge throughout conference with beverages, snacks, charging station, Wi-Fi and preferred seating
  • Chance to Win a Meet & Greet with Gary Vaynerchuk (you may bring one guest)
  • Chance to Win a Meet & Greet with Diamond Rio (you may bring one guest)
  • “Diamond” VIP Area at Closing Event with Hospitality Service
  • VIP Check-in at Conference Registration
  • Priority Seating at General Sessions & Awards Luncheon
  • Priority Placement in BOTH Retail Quick Connect Sessions*
  • Swag Bag - Including Gary Vaynerchuk's new book, Crushing It!

* Includes 1 FREE hotel night per session

NOTE: The VIP Retail Pass in non-transferable and applicable to the registered retailer only. Substitutions may be made by February 19. Retail Registration substitutions made after February 19 forfeits all Retail VIP Benefits. Cancellations for VIP Retailer Members will pay a one time $150 cancellation charge. (Note: This cancellation charge does not apply to Retailers who registered prior to the announcement of the program on January 11, 2018.)


Below is a list of all events that require advance registration. Any additional costs are detailed below. You may select these events at the time of conference registration.


1:00 pm Shotgun PRSM Golf Classic (includes golf, cart, practice balls, boxed lunch and light snacks during golf awards) $129
Golf Club Rental $ 65
1:00 pm – 4:30 pm Street Hockey (hockey stick rental, t-shirt, beverage service) $75


7:30 am - 12:30 pm PRSM Foundation, Inc. Charity Project (includes tour of facility, food and transportation) FREE (Pre-Registration Required)
10:00 am - 11:30 am Your Growth & Opportunities: The Latest Political, Technological, Economic and Management Trends That Will Dominate Your Business $20
10:00 am - 12:00 pm An Introduction to the Clifton StrengthsFinderTM
(limited to 40 registrants)
10:00 am - 12:00 pm Transforming Data into Actionable Insight $20


6:30 pm – 9:00 pm Closing Event - Retailer One Day (Wednesday, April 11) $150

Guest/Spouse Registration $275

Includes Admission to Welcome Reception (Monday, April 9, Opening Session, Awards & Sponsor Recognition Luncheon (Tuesday, April 10), and Closing Event (Wednesday, April 11). Registration is open to an individual who is not associated wtih or employed in the retail or restaurant facilities industry. If an individual is not qualified as a guest/spouse, registration will be subject to cancellation

Registration & Housing Policies

Payment Policy
Registrations will not be processed without FULL PAYMENT. Payment must be made by major credit card or check in US dollars only. Please mail check payments to PRSM Association, PO Box 226125, Dallas, TX 75222-6125. Payments by credit card, please send by fax at 972.349.7715.

Dues must be current for 2018 to receive member rate. Receipts/confirmation will be sent once application is processed. Click here to renew your membership.

Full Conference Registration
Includes admission to Exhibition, all meal functions (including Welcome Reception:  Monday, April 9, Retailer Networking Breakfast, and Awards & Sponsor Recognition Luncheon, Tuesday, April 10 and Closing Event, Wednesday, April 11), education sessions (including General Session, Tuesday, April 10) and conference materials.

One Day – Monday 4/9 or Tuesday 4/10
Registration includes admission to Exhibition, meal functions, education sessions of that day, and conference materials.

One Day – Wednesday 4/11
Registration includes admission to Exhibition, meal functions (excluding the Closing Event), education sessions of that day and conference materials. Ticket for Closing Event available for purchase.

Guest/Spouse Registration
Registration includes admission to Welcome Reception (Monday, April 9), Opening General Session and Awards and Sponsor Recognition Luncheon (Tuesday, April 10) and Closing Event (Wednesday, April 11). If an individual is not qualified as a guest/spouse registration will be subject to cancellation.

Registration Cancellation Policy
All registration cancellations must be received in writing by email at Prior to March 9, 2018: Cancellations received will receive a full refund minus a $100 cancellation fee. After March 9: No refunds. For further assistance, you may contact the PRSM Membership Department at 972.231.9810.

Golf Challenge, Golf Club Rental, Street Hockey and MONDAY Educational Workshops
Separate registration fees and are available for purchase for registered full conference attendees.

Substitution Policy
All requests for REGISTRATION substitutions must be made in writing with a completed registration form faxed to 972.231.4081 by 5pm CT, April 5, 2018. Additional fees may be required based on the replacement’s membership status. After April 5, 2018, late REGISTRATION substitutions will be processed onsite.

Lost/Stolen Badge Policy
Lost or stolen badges are subject to a $100 replacement fee which is non-refundable.

For questions or assistance, you may contact one of the following:

Registration & Housing Customer Service

PRSM Attendee 866.204.8461 or 972.349.7789
PRSM Exhibitor 866.204.9397 or 972.349.5597

Fax: 972.349.7715

Days/Hours of Operations:
Monday – Friday / 8:00am – 5:30 pm (CT)
Email response time: 24-48 business hours

Membership Department
Telephone: 866.963.1895 or 972.231.9810